The 2008-2009 market meltdown and house price collapse has reset the credit and property cycles, and smart investors are now looking for the upside. But Where Will the Next Bull Runs Come From, and How Can Investors Take Advantage? The world is now facing staggering change, including exponential performance growth in many technologies. We can expect computers that are smarter than people, self-driven cars and a truly intelligent Internet. We are also facing a biotechnological revolution enabling personalized medicine, fourth generation biofuels, radical extension of human life expectancy, exponential growth in farm yields, and even the recreation of extinct species. Furthermore, our energy sector is facing a complete transformation which will eventually make our energy supply limitless. Meanwhile, our population will grow, age and urbanize, and - largely due to emerging market growth – global purchasing power will have quadrupled by 2050. What will this mean for commodity prices, the environment and growth sectors such as real estate, global finance and luxury? Supertrends explains not only what will happen, but also how and why. Having himself run several hugely profitable funds through seeking out long term opportunities and having set up and sold several award winning technology and new media companies, author Lars Tvede shows readers how to identify and profit from the investment opportunities of the future. If you need to be prepared for the rest of your life, this is the book for you.

作者拉斯·特維德：工程碩士、國際商業學士，美國期貨公會認證的金融衍生商品交易員。曾任衍生商品交易員、基金經理人和投資銀行傢十一年之久，而後於1990年代轉進電訊與軟件業，創辦、資助成立數傢得奬的高科技公司，涉及衛星通訊、網際網絡與行動空間。他也是成功的金融交易公司Beluga之創辦人。最近與夥伴共同創立CarryQuote金融信息公司，2009年榮獲“紅鯡魚全球百強企業奬”，並在洛桑管理學院舉辦的競賽中獲選為瑞士2010年最有前途新創企業。

拉斯曾齣版多本著作，涵蓋金融交易、營銷研究、市場規劃、經濟學、危機理論及電訊與軟件等題材，包括暢銷書《金融心理學》與《逃不開的經濟周期》。在《營銷大師指南》一書中，拉斯名列世界前62位營銷策略大師。

拉斯與傢人現居瑞士楚格。嗜好包括滑雪、航海，以及收集意大利跑車與葡萄酒。個人網站 。

譯者 許瑞宋：香港科技大學會計係畢業，曾任路透中文新聞部編譯、培訓編輯與責任編輯，亦曾從事審計與證券研究工作。