Netnography pdf epub mobi txt 電子書下載2025

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Robert V. Kozinets is a globally recognized expert on social media, marketing, branding and innovation.

出版者:SAGE Publications Ltd

作者:Robert V Kozinets

出品人:

頁數:232

译者:

出版時間:2009-12-18

價格:GBP 22.99

裝幀:Paperback

isbn號碼:9781848606456

叢書系列:

圖書標籤:

人類學
互聯網
網絡民族誌
ethnogrpahy
民族誌
Methodology
社會學
方法論

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This exciting new text is the first to explore the discipline of Netnography the conduct of ethnography over the internet a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.