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作者Brad Geddes(布兰德.盖兹)，Google团队欧洲、中东和非洲区的前网站分析负责人，是国际公认的Google Analytics专家。他定义并通过了建立泛欧洲产品专家团队战略，为全球客户提供网站性能优化咨询服务。是一位经验非常丰富的GoogleAdWords讲师，也是知名的互联网营销咨询师。

译者宫鑫，射手学院创始人，曾任百度认证负责人，品众互动首席优化师。著有《Google广告优化与工具》；主持编写《百度推广-搜索营销新视角》《点金时刻-搜索营销实战前沿》；译有 《精通搜索分析》、《转化：提升网站流量和转化率的技巧》、《数字营销解析》、《搜索引擎优化(SEO)方法与技巧》(第5版)等康宁：上海外国语大学英语语言文学博士，现为青岛科技大学外国语学院副教授，英语系主任，翻译硕士教育中心主任。在《中国翻译》等期刊发表论文二十余篇，出版译著一部。曾为青岛海等多家公司担任兼职译审和翻译。王娜：北京品众互动网络营销技术有限公司副总裁，负责针对国内及海外客户的基于搜索引擎的整合营销，以及基于大数据技术应用的精准营销服务业务，北京大学法学硕士，数字营销领域从业八年，拥有丰富的搜索广告投放实战经验。