圖書標籤: 教材 marketing
发表于2024-11-10
Consumer Behaviour pdf epub mobi txt 電子書 下載 2024
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students
為瞭論文不得不讀 每次看教材覺得比老師講的清楚多瞭
評分這本我讀完瞭!真不想挑戰下一本!
評分為瞭論文不得不讀 每次看教材覺得比老師講的清楚多瞭
評分通俗易懂的教材,比老師上課講的詳細多瞭。然後看瞭這書就有種“原來我們這種傻逼消費者早就被看光瞭”的趕腳。
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Consumer Behaviour pdf epub mobi txt 電子書 下載 2024