图书标签: 教材 marketing
发表于2025-02-13
Consumer Behaviour pdf epub mobi txt 电子书 下载 2025
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students
为了论文不得不读 每次看教材觉得比老师讲的清楚多了
评分我读完了,这种教材太上头了。
评分教材
评分教材
评分通俗易懂的教材,比老师上课讲的详细多了。然后看了这书就有种“原来我们这种傻逼消费者早就被看光了”的赶脚。
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Consumer Behaviour pdf epub mobi txt 电子书 下载 2025