Introduction

Vinzenz Hediger and Patrick Vonderau

I NAVIGATING THE ARCHIVE

Archives and Archaeologies

The Place of Non-Fiction Film in Contemporary Media

Thomas Elsaesser

Record, Rhetoric, Rationalization

Industrial Organization and Film

Vinzenz Hediger and Patrick Vonderau

Vernacular Archiving

An Interview with Rick Prelinger

Patrick Vonderau

II VISUALITY AND EFFICIENCY

Early Industrial Moving Pictures in Germany

Martin Loiperdinger

Layers of Cheese

Generic Overlap in Early Non-Fiction Films on Production Processes

Frank Kessler and Eef Masson

Images of Efficiency

The Films of Frank B. Gilbreth

Scott Curtis

“What Hollywood Is to America, the Corporate Film Is to Switzerland”

Remarks on Industrial Film as Utility Film

Yvonne Zimmermann

POUSSIÈRES

Writing the Real vs. the Documentary Real

Gérard Leblanc

Thermodynamic Kitsch

Computing in German Industrial Film, 1928/1963

Vinzenz Hediger

III FILMS AND FACTORIES

Touring as a Cultural Technique

Visitor Films and Autostadt Wolfsburg

Patrick Vonderau

Corporate Films of Industrial Work

Renault (1916-1939)

Alain P. Michel

Filming Work of Behalf of the Automobile Firm

The Case of Renault (1950-2002)

Nicolas Hatzfeld, Gwenaële Rot and Alain P. Michel

Eccentricity, Education and the Evolution of Corporate Speech

Jam Handy and His Organization

Rick Prelinger

Centron, an Industrial/Educational Film Studio, 1947-1981

A Microhistory

Faye E. Riley

Films from Beyond the Well

A Historical Overview of Shell Films

Rudmer Canjels

IV SEE, LEARN, CONTROL

The Personnel Is Political

Voice and Citizenship in Affirmative-Action Videos in the Bell System, 1970-1984

Heide Solbrig

Behaviorism, Animation, and Effective Cinema

The McGraw-Hill INDUSTRIAL MANAGEMENT Film Series in the Visual Culture of Management

Ramón Reichert

Technologies of Organizational Learning

Uses of Industrial Films in Sweden during the 1950s

Mats Björkin

The Central Film Library of Vocational Education

An Archeology of Industrial Film in France between the Wars

Valérie Vignaux

“Reality Is There, but It’s Manipulated”

West German Trade Unions and Film after 1945

Stefan Moitra

V URBANITY, INDUSTRY, FILM

Modernism, Industry, Film

A Network of Media in the Bat’a Corporation and the Town of Zlín in the 1930s

Petr Szczepanik

A Modern Medium for a Modern Message

Norsk Jernverk, 1946-1974, Through the Camera Lens

Bjørn Sørenssen

Harbor, Architecture, Film

Rotterdam, 1925-1935

Floris Paalman

Industrial Films

An Analytical Bibliography

Anna Heymer and Patrick Vonderau

The Desiderata of Business-Film Research

Ralf Stremmel

Contributors

Index of Names

Index of Film Titles

Index of Subjects