eTourism case studies pdf epub mobi txt 电子书 下载 2024


eTourism case studies

简体网页||繁体网页
Roman Egger
Routledge
2008-8-8
518
GBP 33.99
Paperback
9780750686679

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发表于2024-11-29

eTourism case studies epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

eTourism case studies epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

eTourism case studies pdf epub mobi txt 电子书 下载 2024



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eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions.

Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids.

With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories.

This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.

* Lastminute.com

* Amadeus

* VisitBritain,

* Enterprise Rent-a-car

* Lufthansa systems

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