具体描述
Why do so many deals that look good on paper end up in tatters? Often, the problem begins at the negotiating table. In fact, the very person everyone thinks is pivotal to a deal's success-the negotiator-is often the one who undermines it. That's because most negotiators have a deal maker mind-set; they see the signed contract as the final destination rather than the start of a cooperative venture. Even worse, most companies reward negotiators on the basis of the number and size of the deals they're signing, giving them no incentive to negotiate deals that actually work.
Corporate negotiation experts Danny Ertel and Mark Gordon assert that organizations and negotiators must transition from a deal maker mentality-which involves squeezing your counterpart for everything you can get-to an implementation mind-set-which sets the stage for a healthy working relationship long after the ink has dried. Achieving this implementation mind-set demands some critical new approaches, and Ertel and Gordon illustrate how these approaches work in all kinds of familiar business negotiation contexts, using examples from across numerous industries, countries, and functions.
Point of the Deal conveys the powerful message that the best deals don't end at the negotiating table and shows how organizations can bring the "implementation mindset" to all of their negotiation planning and practice.
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