Casino Management pdf epub mobi txt 电子书下载 2024

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Kathryn Hashimoto

Prentice Hall

2008-01-07

432

USD 80.00

Paperback

9780131926721

图书标签: 英语管理

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发表于2024-11-29

Casino Management epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Casino Management pdf epub mobi txt 电子书下载 2024

图书描述

Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The book starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions. Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the book, special emphasis is placed on strategic market planning and the connection between entertainment and industry.

Casino Management 下载 mobi epub pdf txt 电子书