Members for Life

Members for Life pdf epub mobi txt 電子書 下載2025

出版者:
作者:Gerson, Richard F.
出品人:
頁數:232
译者:
出版時間:1999-2
價格:$ 37.29
裝幀:
isbn號碼:9780736000031
叢書系列:
圖書標籤:
  • 會員製度
  • 客戶忠誠度
  • 長期關係
  • 客戶關係管理
  • 會員營銷
  • 留存策略
  • 客戶價值
  • 社群建設
  • 服務創新
  • 增長策略
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具體描述

Nearly every health and fitness club has state-of-the-art equipment, comprehensive training programmes and qualified staff. Based on the premise that customer service is critical to the success of every club, this marketing text aims to show how to develop a customer service standard that will keep members coming back once they have joined. The auth or provides a worksheet to calculate the cost of losing a member. He describes the services that members want, need and expect; identifies crucial skills from basic telephone and communication skills, to tips for managing angry members. Checklists are provided to reinforce the theory and practice.

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