Ourspace pdf epub mobi txt 電子書 下載 2024


Ourspace

簡體網頁||繁體網頁
Harold, Christine
2009-4
232
$ 22.60
9780816649556

圖書標籤:  


喜歡 Ourspace 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

发表于2024-11-08

Ourspace epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Ourspace epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Ourspace pdf epub mobi txt 電子書 下載 2024



圖書描述

When reporters asked about the Bush administration' s timing in making their case for the Iraq war, then Chief of Staff Andrew Card responded that " from an marketing point of view, you don' t introduce new products in August." While surprising only in its candor, this statement signified the extent to which consumer culture has pervaded every aspect of life. For those troubled by the long reach of the marketplace, resistance can seem futile. However, a new generation of progressive activists has begun to combat the media supremacy of multinational corporations by using the very tools and techniques employed by their adversaries. In "OurSpace," Christine Harold examines the deployment and limitations of " culture jamming" by activists. These techniques defy repressive corporate culture through parodies, hoaxes, and pranks. Among the examples of sabotage she analyzes are the magazine "Adbusters' " spoofs of familiar ads and the Yes Men' s impersonations of company spokespersons. While these strategies are appealing, Harold argues that they are severely limited in their ability to challenge capitalism. Indeed, many of these tactics have already been appropriated by corporate marketers to create an aura of authenticity and to sell even more products. For Harold, it is a different type of opposition that offers a genuine alternative to corporate consumerism. Exploring the revolutionary Creative Commons movement, copyleft, and open source technology, she advocates a more inclusive approach to intellectual property that invites innovation and wider participation in the creative process. Fromswitching the digital voice boxes of Barbie dolls and G.I. Joe action figures to inserting the silhouetted image of Abu Ghraib' s iconic hooded and wired victim into Apple' s iPod ads, high-profile instances of anticorporate activism over the past decade have challenged, but not toppled, corporate media domination. "OurSpace "makes the case for a provocative new approach by co-opting the logic of capitalism itself. Christine Harold is assistant professor of speech communication at the University of Georgia.

Ourspace 下載 mobi epub pdf txt 電子書

著者簡介


圖書目錄


Ourspace pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

這學期做她的TA, 跟她說term paper想寫online parody, 她就把自己寫的書送我瞭~~

評分

這學期做她的TA, 跟她說term paper想寫online parody, 她就把自己寫的書送我瞭~~

評分

這學期做她的TA, 跟她說term paper想寫online parody, 她就把自己寫的書送我瞭~~

評分

這學期做她的TA, 跟她說term paper想寫online parody, 她就把自己寫的書送我瞭~~

評分

這學期做她的TA, 跟她說term paper想寫online parody, 她就把自己寫的書送我瞭~~

讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

Ourspace pdf epub mobi txt 電子書 下載 2024


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有