Going Global

Going Global pdf epub mobi txt 电子书 下载 2025

出版者:Temple University Press
作者:Ellen Fuller
出品人:
页数:232
译者:
出版时间:2009-1-28
价格:USD 25.95
装帧:Paperback
isbn号码:9781592136896
丛书系列:
图书标签:
  • 美国
  • 日本
  • Penn
  • 全球化
  • 国际贸易
  • 商业策略
  • 跨文化交流
  • 市场营销
  • 经济发展
  • 国际关系
  • 企业管理
  • 全球经济
  • 文化差异
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具体描述

<DIV>

In this intriguing ethnography, Ellen Fuller investigates how issues of gender and identity as they relate to authority are addressed in a globalizing corporate culture. Going Global goes behind the office politics, turf wars and day-to-day workings of a transnational American company in Japan in the late 1990s as employees try to establish a comfortable place within the company.</p>

Fuller looks at how relationships among Asians and between Asians and Americans are tested as individuals are promoted to positions of power and authority. Is there pressure for the Japanese to be more “American” to get ahead in business? Do female employees have to subscribe to certain stereotypes to be promoted or respected? How these American and Japanese workers assess one another raises important questions about international business management and human resources.</p></DIV>

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