Hospitality Strategic Management

Hospitality Strategic Management pdf epub mobi txt 電子書 下載2025

出版者:Wiley
作者:Cathy A. Enz
出品人:
頁數:676
译者:
出版時間:2009-04-06
價格:766.00元
裝幀:Hardcover
isbn號碼:9780470083598
叢書系列:
圖書標籤:
  • 營銷 
  • 商業 
  • 厚 
  • 企業管理 
  •  
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Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

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