Marketing Research Essentials pdf epub mobi txt 电子书下载 2024

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Carl McDaniel Jr.

Wiley

2010-6-22

528

Paperback

9780470169704

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发表于2024-11-11

Marketing Research Essentials epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Research Essentials pdf epub mobi txt 电子书下载 2024

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Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher, McDaniel and Gates together bring their real-life, insider experiences from the industry to teach students how to make critical business decisions through the study of market research. Recognizing that marketing research is much more than computing sample size, learning SPSS, or conducting a focus group, the text shares with students all they need in research design, data acquisition, and data analysis, with a fresh dose of reality that is unmatched.

Marketing Research Essentials 下载 mobi epub pdf txt 电子书