Retail Buying pdf epub mobi txt 電子書 下載2025
- 買手
- Fashion
- 服裝
- RichardClodfelter
- Merchandising
- English
- Buying
- 2014年讀的書
- 零售
- 采購
- 商品管理
- 供應鏈
- 市場營銷
- 消費者行為
- 庫存管理
- 銷售策略
- 商業
- 零售業
具體描述
This comprehensive book provides students with the skills and savvy needed to become a successful buyer in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities — drawn from real-world merchandising and incorporating current trends — give students the opportunity to apply critical skills as they would in a professional environment.
Companion CD-ROM, referenced throughout book, that provides additional opportunity for the practical application of concepts using computerized spreadsheets
New to This Edition
Fresh, contemporary retailing examples in end-of-chapter "Snapshot" and "Trendwatch" case studies
Instructors Resources
Instructor's Guide
PowerPoint® Presentation
著者簡介
Richard Clodfelter is a Professor with the College of Hospitality, Retail, and Sport Management at the University of South Carolina, Columbia and is currently the chair of the Department of Retailing. His articles and papers have received awards from several retailing and educational associations. Courses that he teaches include retail buying, internet retailing, and entrepreneurship. His primary research interests include retail pricing, purchasing on the Internet, and retail technology.
圖書目錄
Today's Buying Environment
The Buying Function in Retailing
Buying for Different Types of Stores
Getting Ready to Make Buying Decisions
Obtaining Assistance for Making Buying Decisions
Understanding Your Customers
Understanding Product Trends: What Customers Buy
Planning and Controlling Merchandise Purchases
Forecasting
Preparing Buying Plans
Developing Assortment Plans
Controlling Inventories
Purchasing Merchandise
Selecting Vendors and Building Partnerships
Making Market Visits and Negotiating with Vendors
Locating Sources in Foreign Markets
Making the Purchase
Motivating Consumers to Buy
Pricing the Merchandise
Promoting the Merchandise
· · · · · · (收起)
讀後感
評分
評分
評分
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用戶評價
Good for beginners, only beginners
评分Good textbook.
评分Good textbook.
评分Good textbook.
评分Good for beginners, only beginners
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