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出版者:Fairchild Pubns

作者:Richard Clodfelter

出品人:

页数:560

译者:

出版时间:2012-1-1

价格:USD 67.50

装帧:Paperback

isbn号码:9781563677038

丛书系列:

图书标签:

买手
Fashion
服装
RichardClodfelter
Merchandising
English
Buying
2014年读的书
零售
采购
商品管理
供应链
市场营销
消费者行为
库存管理
销售策略
商业
零售业

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具体描述

This comprehensive book provides students with the skills and savvy needed to become a successful buyer in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities — drawn from real-world merchandising and incorporating current trends — give students the opportunity to apply critical skills as they would in a professional environment.

Companion CD-ROM, referenced throughout book, that provides additional opportunity for the practical application of concepts using computerized spreadsheets

New to This Edition

Fresh, contemporary retailing examples in end-of-chapter "Snapshot" and "Trendwatch" case studies

Instructors Resources

Instructor's Guide

PowerPoint® Presentation

作者简介

Richard Clodfelter is a Professor with the College of Hospitality, Retail, and Sport Management at the University of South Carolina, Columbia and is currently the chair of the Department of Retailing. His articles and papers have received awards from several retailing and educational associations. Courses that he teaches include retail buying, internet retailing, and entrepreneurship. His primary research interests include retail pricing, purchasing on the Internet, and retail technology.

目录信息

Understanding the Retail Environment Where Buying Occurs
Today's Buying Environment
The Buying Function in Retailing
Buying for Different Types of Stores
Getting Ready to Make Buying Decisions
Obtaining Assistance for Making Buying Decisions
Understanding Your Customers
Understanding Product Trends: What Customers Buy
Planning and Controlling Merchandise Purchases
Forecasting
Preparing Buying Plans
Developing Assortment Plans
Controlling Inventories
Purchasing Merchandise
Selecting Vendors and Building Partnerships
Making Market Visits and Negotiating with Vendors
Locating Sources in Foreign Markets
Making the Purchase
Motivating Consumers to Buy
Pricing the Merchandise
Promoting the Merchandise
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