Making Buying Decisions

Making Buying Decisions pdf epub mobi txt 電子書 下載2025

出版者:Fairchild Pubns
作者:Richard Clodfelter
出品人:
頁數:192
译者:
出版時間:2008-01-01
價格:USD 83.00
裝幀:Paperback
isbn號碼:9781563676994
叢書系列:
圖書標籤:
  • 決策製定
  • 消費者行為
  • 購買心理學
  • 市場營銷
  • 行為經濟學
  • 決策過程
  • 品牌選擇
  • 營銷策略
  • 消費者洞察
  • 購買決策模型
想要找書就要到 小美書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

具體描述

This text is designed for use in a buying course with a heavy math emphasis. The book first presents merchandising concepts in a simple, understandable way and shows students how they can use computerized spreadsheets to perform related merchandising math operations. Activities then ask the student to apply what they've learned by solving merchandising problems using spreadsheets that are included on the enclosed CD-Rom. Students will learn how the computer can help minimize the time it takes to perform repetitive calculations. By constructing and using spreadsheets for each mathematical operation, they will develop a better understanding of the merchandising concepts they're studying. This manual is designed to accompany the text Retail Buying, also by Richard Clodfelter.

New to this Edition

-- New and revised mathematical assignments

-- Blank assignment forms included on the CD-Rom

-- Increased coordination with companion text Retail Buying: From Basics to Fashion

CD-ROM Features

-- Microsoft Excel® spreadsheets containing formulas

-- PC and Mac compatible

-- Instructor's Guide includes teaching suggestions, goals, & lecture outlines

著者簡介

Richard Clodfelter is at the University of South Carolina

圖書目錄

-- Using Computerized Spreadsheets
-- Individual Markup
-- Initial Markup
-- Cumulative Markup
-- Markdowns and Markdown Cancellations
-- Maintained Markup
-- Stock Planning
-- Planning Sales and Purchases
-- Assortment Planning
-- Purchase Orders
-- Open-To-Buy
-- Operating Results
· · · · · · (收起)

讀後感

評分

評分

評分

評分

評分

用戶評價

评分

评分

评分

评分

评分

本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

© 2025 book.quotespace.org All Rights Reserved. 小美書屋 版权所有