Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation, and therefore boost business. Experienced design leaders share their personal stories and give specific examples of their companies’ forward-thinking creations. This unique approach helps the reader learn how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand. A sense of the content within Design Thinking can be gained from the titles of some of the key essays: “Building Leadership Brands,” “The Designful Company,” “Brand Building by Service Design,” “Service Design Via the Global Web,” “Customer Loyalty,” and “Driving Brand Loyalty on the Web”.
具體描述
讀後感
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用戶評價
零零散散各說一詞，不成係統，不乏好東西，但感覺也不是很深入
评分I really don't think strategy can be taught but learning by practice
评分作為寫論文時非常重要的Reference,每一篇文章都是由每個領域裏傑齣的專業人士所寫，不僅例舉他們所執行的成功案例，更整理齣他們的模式和理論性的東西。
评分也就Thomas Lockood比較對胃口
评分CLAB的assignment，隻能說還不錯，但if you wanna know more, Change By Design could be better
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