Mass Media Research pdf epub mobi txt 电子书下载 2024

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Roger D. Wimmer

Wadsworth Pub Co

1999-07-12

448

USD 96.95

Hardcover

9780534560072

图书标签: 传播学理论新闻传播传播理论书单

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发表于2024-12-23

Mass Media Research epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Mass Media Research pdf epub mobi txt 电子书下载 2024

图书描述

Mass Media Research: An Introduction, International Edition", begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on applying research methods to the primary areas of interest including print, electronic media, advertising, and public relations. Coverage of mass media research and the Internet, which was presented in a concluding chapter in the previous edition, has now been integrated as appropriate throughout the text.

Mass Media Research 下载 mobi epub pdf txt 电子书