Planning Strategic Interaction pdf epub mobi txt 电子书 下载 2024


Planning Strategic Interaction

简体网页||繁体网页
Charles R. Berger
Lawrence Erlbaum
1997-06-01
176
USD 50.00
Hardcover
9780805823080

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发表于2024-12-24

Planning Strategic Interaction epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Planning Strategic Interaction epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Planning Strategic Interaction pdf epub mobi txt 电子书 下载 2024



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In an earlier era, the communication field was dominated by the study of mediated and unmediated message effects during which considerable research focused on the attitudinal and action consequences of exposure to messages. A more catholic purview of the communication process exists today. This more encompassing perspective does not deny the importance of studying message effects, but raises the additional question of how individuals generate messages in the first place. While the earlier era of communication research was dominated by studies that focused on attitude and behaviour change as primary dependent variables, such variables as message comprehension have begun to emerge in this new era. The focus on communication and cognition has led, paradoxically, to a more intense focus on social interaction processes. The theory and research presented in this volume seeks to strike a balance between the internal workings of the individual cognitive system on the one hand and the outer world of social interaction on the other. Whether or not the theory and research stands the test of time, it is clear that complete cognitive accounts of social interaction cannot confine themselves to mere descriptions of the cognitive structures and processes that are responsible for message production and comprehension. Explicit links must be made between these cognitive structures and processes and the workings of social interaction. This work takes a step in that direction.

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