圖書標籤: PMBA Business marketing finance
发表于2024-11-10
The 1% Windfall pdf epub mobi txt 電子書 下載 2024
The 1% Windfall reveals how modest incremental changes to an everyday business practice - pricing - can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%, Tyson, 81%, Land O'Lakes, 58%, Whirlpool, 35%. The good news is that better pricing is more than simply raising prices. Instead, the key is to offer customers a variety of pricing options. This strategy is win-win: profits to companies and choices for consumers. But how do executives and managers set the right price? Underpinned by sound empirical research and real-life anecdotes, The 1% Windfall addresses this fundamental question. This book offers guidelines that any company - whether a multi-national conglomerate, small business, or even a non-profit - can follow to create a comprehensive pricing strategy for any product or service. In addition, these techniques and tools provide solutions to avert a slump in a recession, offset the impact of inflation, or battle a new competitor. The result is a mind-opening clear blueprint for companies to price for profit and growth. (edited by author)
拉菲·穆罕默德在過去二十年中一直緻力於定價研究。他是Culture of Profit有限責任公司的創始人。這傢位於馬薩諸塞州劍橋的公司緻力於為商業機構提供谘詢服務,以幫助他們製定並改進定價戰略。穆罕默德是《定價的藝術》一書的作者。他齣生於密爾沃基,在辛辛那提長大,從波士頓大學、倫敦經濟學院獲得經濟學學位,也是康奈爾大學的經濟學博士。
em-ed 650. nice little book about pricing. good framing of thinking in terms of opportunity cost. and reserving discounts for price sensitive customers. mostly economics, which also means marketing major is a hoax.
評分em-ed 650. nice little book about pricing. good framing of thinking in terms of opportunity cost. and reserving discounts for price sensitive customers. mostly economics, which also means marketing major is a hoax.
評分“利潤高說明用戶構成有缺陷”,憑這句就可以確定值得讀
評分“利潤高說明用戶構成有缺陷”,憑這句就可以確定值得讀
評分em-ed 650. nice little book about pricing. good framing of thinking in terms of opportunity cost. and reserving discounts for price sensitive customers. mostly economics, which also means marketing major is a hoax.
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The 1% Windfall pdf epub mobi txt 電子書 下載 2024