Contemporary Strategic Marketing, Second Edition pdf epub mobi txt 电子书 下载 2025
出版者:Palgrave Macmillan
作者:Ross Brennan
出品人:
页数:488
译者:
出版时间:2007-11-15
价格:USD 60.00
装帧:Paperback
isbn号码:9780230507203
丛书系列:
图书标签:
- Marketing
- Strategy
- Strategic Marketing
- Contemporary Marketing
- Marketing Management
- Business
- Second Edition
- Marketing Planning
- Competitive Advantage
- Market Analysis
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具体描述
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/brennan/
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