Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback))

Rhetorical and Critical Approaches to Public Relations (Communication (Routledge Paperback)) pdf epub mobi txt 電子書 下載2025

出版者:Routledge
作者:Heath, Robert L.
出品人:
頁數:392
译者:
出版時間:2009-02-19
價格:USD 55.00
裝幀:Paperback
isbn號碼:9780805864243
叢書系列:
圖書標籤:
  • communication 
  • PR 
  •  
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This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

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