轻轻一推NUDGE HTALER&SUNSTEIN pdf epub mobi txt 电子书 下载 2026
- 行为经济学
- 心理学
- Behavioral
- 经济学
- Economics
- 英文原版
- 英文
- 美国
- 行为经济学
- 决策科学
- 社会心理学
- 公共政策
- 行为改变
- 影响力
- 选择架构
- Nudge
- 理查德·泰勒
- 卡斯·桑斯坦
具体描述
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. "Nudge" offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read.
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有声书进行中. Fair public education book on behavioral economics.
评分觉得有些地方作者虽然说了问题所在，但是却没有办法提出很好的对策。不过这本书还是非常值得一读。
评分同意他的引导的概念，不过我觉得更重要的主体确实是政府
评分Most of us are Humans and will be influenced by bounded rationality, temptation and social influences. Know more about choice architecture will improve our decision making process and help us know more about the real world.
评分觉得有些地方作者虽然说了问题所在，但是却没有办法提出很好的对策。不过这本书还是非常值得一读。
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