Focus Groups in Social Research pdf epub mobi txt 电子书下载 2024

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Bloor, Michael; Frankland, Jane; Thomas, Michelle

2001-3

120

$ 151.42

9780761957423

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发表于2024-12-28

Focus Groups in Social Research epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Focus Groups in Social Research pdf epub mobi txt 电子书下载 2024

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There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of 'virtual focus groups'.

Focus Groups in Social Research 下载 mobi epub pdf txt 电子书