具体描述
Catapulted onto the world stage by a daring reform agenda, present-day China represents an experiment unique in human history. Its astonishing economic ascent and rapidly expanding consumer market has captured the global imagination. Bristling with amazing opportunities which may conceal considerable risks, engaging with China is inescapable for many firms. How to Do Business in China highlights 24 lessons that will facilitate your entry into China. Tips on avoiding common mishaps and enhancing your preparedness are outlined. This book provides valuable insights into：The nature of business environment、Strategic thinking、Negotiation、Cultural awareness、Anticipating problems、Understanding the bigger picture.
This exhilarating and mostly untapped marketplace replete with idiosyncrasies is a dominant force shaping the 21st century. How to Do Business in China will sensitise you to the issues as it clearly depicts the challenges ahead.
作者简介
目录信息
Better read than dead
China is not a monolithic market
Get the cultural stuff right
Find the right partner
Don't expect a level playing field
Look before you leap
Have a vision
Analyse things in a multi-dimensional and paradoxical framework
Expect setbacks, have a plan B
PRC (Patience, Relationship, Contract)
Kiss cadres but embrace customers
Protect your crown iewels
Chinese negotiating style
Mandarin is king
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