The Naked Consumer Today pdf epub mobi txt 電子書 下載 2024


The Naked Consumer Today

簡體網頁||繁體網頁
Jan Callebaut
Garant Publishers
2002
206
$45.00
9789044114805

圖書標籤: Censydiam  JanCallebaut  消費心理學  深層心理學  消費者研究  Needscope   


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发表于2024-11-25

The Naked Consumer Today epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

The Naked Consumer Today epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

The Naked Consumer Today pdf epub mobi txt 電子書 下載 2024



圖書描述

Modern market research has made significant progress in pushing the envelope of analytical models of consumer behavior, but common and highly visible marketing failures indicate that something is missing in this approach. Long-term success in marketing requires an actionable understanding of consumer motivations.

This book details Censydiam's (The Center for Systematic Diagnostics in Marketing) insights into these matters - ranging from the importance of the unconscious in consumer decision-making to the effective use of a universally applicable psychological model that can yield country-specific results. It is true that we live in a very quantitative age.

Academics are more inclined to bemoan the lack of numerical literacy among our citizens than to advocate a better understanding of human nature. In terms of market research, this means that many studies leap to quantification too quickly. People's motivations are not so easily put into an analytical black box. Quantification is ultimately necessary, but it is critical to understand the correct questions to ask before we attempt to become precise about consumers' buying dynamics.

The Naked Consumer Today 下載 mobi epub pdf txt 電子書

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