Gaining Momentum pdf epub mobi txt 电子书下载 2024

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Tidd, Joe 编

Imperial College Press

2010-05-31

448

USD 85.00

Hardcover

9781848163546

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发表于2024-11-27

Gaining Momentum epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Gaining Momentum pdf epub mobi txt 电子书下载 2024

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Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

Gaining Momentum 下载 mobi epub pdf txt 电子书