Harvard Business Review on Pricing pdf epub mobi txt 电子书 下载 2024


Harvard Business Review on Pricing

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Harvard Business School Press
Harvard Business School Press
2008-11-1
224
GBP 14.99
Paperback
9781422146583

图书标签: HBR  金融   


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发表于2024-09-20

Harvard Business Review on Pricing epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Harvard Business Review on Pricing epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Harvard Business Review on Pricing pdf epub mobi txt 电子书 下载 2024



图书描述

Finding the right price for your product or service often feels more like an art than a science. Today's consumers are more price-sensitive and cost-savvy than ever. Price a product too high and you may limit your market. Price too low and not only will you leave money on the table, you may damage your brand or, even worse, ignite a competitive price war.

This book provides the techniques you'll need to manage your pricing strategy with confidence. A sampling of what you'll find in these pages:

How even a tiny improvement toward the "right price" can create real bottom-line results

How to time price changes based on a product's perceived value

When pricing a new product right is critical, and when the market will allow you room to experiment

Why small improvements in quality can support big changes in price

Harvard Business Review on Pricing 下载 mobi epub pdf txt 电子书

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Harvard Business Review on Pricing pdf epub mobi txt 电子书 下载
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