Harvard Business Review on Pricing

Harvard Business Review on Pricing pdf epub mobi txt 电子书 下载 2025

出版者:Harvard Business School Press
作者:Harvard Business School Press
出品人:
页数:224
译者:
出版时间:2008-11-1
价格:GBP 14.99
装帧:Paperback
isbn号码:9781422146583
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  • HBR 
  • 金融 
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Finding the right price for your product or service often feels more like an art than a science. Today's consumers are more price-sensitive and cost-savvy than ever. Price a product too high and you may limit your market. Price too low and not only will you leave money on the table, you may damage your brand or, even worse, ignite a competitive price war.

This book provides the techniques you'll need to manage your pricing strategy with confidence. A sampling of what you'll find in these pages:

How even a tiny improvement toward the "right price" can create real bottom-line results

How to time price changes based on a product's perceived value

When pricing a new product right is critical, and when the market will allow you room to experiment

Why small improvements in quality can support big changes in price

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评分

才知道一个小小价格后面有那么多玄机,很好玩

评分

才知道一个小小价格后面有那么多玄机,很好玩

评分

才知道一个小小价格后面有那么多玄机,很好玩

评分

才知道一个小小价格后面有那么多玄机,很好玩

评分

才知道一个小小价格后面有那么多玄机,很好玩

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