Marketing in Local Government (Managing local government) pdf epub mobi txt 電子書下載 2024

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Kristin Beuret

Financial Times Prentice Hall

1998-04-17

162

USD 32.95

Paperback

9780273626169

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发表于2024-11-28

Marketing in Local Government (Managing local government) epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Marketing in Local Government (Managing local government) pdf epub mobi txt 電子書下載 2024

圖書描述

This book examines the contradictory outcomes of the exposure of the public sector to competitive forces. Posing and discussing many questions, the relationship between competition, the marketing approach, consumers and citizens is reviewed. Marketing, Competition and the Public Sector will help you to: * understand the issues raised by the introduction of market forces into the public sector * identify the major threats and opportunities of operating in a competitive environment * discover how a customer driven culture can be developed * learn from practical examples drawn from across the public sector

Marketing in Local Government (Managing local government) 下載 mobi epub pdf txt 電子書