Marketing in Local Government (Managing local government) pdf epub mobi txt 电子书下载 2024

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Kristin Beuret

Financial Times Prentice Hall

1998-04-17

162

USD 32.95

Paperback

9780273626169

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发表于2024-11-24

Marketing in Local Government (Managing local government) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing in Local Government (Managing local government) pdf epub mobi txt 电子书下载 2024

图书描述

This book examines the contradictory outcomes of the exposure of the public sector to competitive forces. Posing and discussing many questions, the relationship between competition, the marketing approach, consumers and citizens is reviewed. Marketing, Competition and the Public Sector will help you to: * understand the issues raised by the introduction of market forces into the public sector * identify the major threats and opportunities of operating in a competitive environment * discover how a customer driven culture can be developed * learn from practical examples drawn from across the public sector

Marketing in Local Government (Managing local government) 下载 mobi epub pdf txt 电子书