圖書標籤: 思維方式 工業設計 設計 英文原版 心靈 國圖有 商業 NotFound
发表于2024-11-11
Wired to Care pdf epub mobi txt 電子書 下載 2024
Starred Review. A veteran business strategist and adjunct faculty member at Stanford Univ., Patnaik explores the role of empathy in successful companies, producing a thoughtful, practical meditation on the power of walking in someone else's shoes. Though he utilizes examples from his work with Harley Davidson, Cisco and Nike, his skills in the classroom get a good showcase too, with lessons on history and biology, as well as revealing exercises from his class (called Needfinding) with "aha" revelations like: "For thousands of years, people made things for other people they knew"; it was the Industrial Revolution that divided producer from consumer. Essentially, Patnaik proposes that a successful company must cross that divide and learn about their customers' needs by interacting with, understanding and, in some cases, hiring them. Incorporating some familiar ideas-the power of "framing," the golden rule-Patnaik manages to keep his text fresh and brisk, making this a cagey but compassionate guide for execs and business students. Copyright Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --From Publishers Weekly
Dev Patnaik is a founder and principal of Jump Associates, a consulting firm that helps companies innovate. Together with his teammates, he works with visionary business leaders to identify new markets, reinvent existing categories, and define new products and services. Dev is a trusted advisor to senior executives at some of America’s most admired companies, including General Electric, Nike, Procter & Gamble, Target and Hewlett-Packard.
When he’s not working at Jump, Dev moonlights down the road at Stanford University as an adjunct professor, where he teaches design-research methods to undergraduate and graduate students. Since 1999, he has taught a course called Needfinding. In the class, students draw upon methods from anthropology, design and business planning to discover insights about ordinary people and create new products. While the class is required for all Design majors, it’s become a favorite of students from the Business School, School of Education and even Computer Science. As apples don’t fall far from the tree, Dev has a Bachelor’s degree in Product Design from Stanford.
Prior to founding Jump, Dev was the Director of Design at Forbes Marshall, a manufacturer of industrial process controls based in India. Dev led the development of Forbes Marshall’s internal design capabilities, creating programs in product design, exhibit design and corporate identity. Dev also led the company’s product strategy initiative, which eventually led him to work in the crossover space between design and business planning. After a stint with a strategy firm in Chicago, Dev returned to California to help found Jump in 1997. A frequent speaker at marketing, design and innovation forums, Dev was recently featured as a guest on “The Business of Innovation,” a series on CNBC. His articles on innovation and strategy have appeared in several publications including BusinessWeek, Brandweek and the Design Management Review.
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用了一天的时间阅读完这本书,当然一天并不是指时时刻刻在看,而是做完家务事时跳着看的,总的来说这种书看得很轻松,因为里面大部分是例子,就像听故事般,没有压力。 看完书后我就在朋友圈里推荐了这本书,因为最近来咨询的企业都存在同一个问题,就是离市场和客户太远,喜欢...
評分在机场候机时看了一半,回到家看完另外一半。速度很快,因为结构实在太简单。 先在几个案例的导入之后,展示了论点:企业需要与消费者建立“共情”联系。(类似有效沟通中的同理心) 然后,无数支撑这个论点的案例铺天盖地而来。没有层次、没有分类,就这样用平行的案例...
評分用了一天的时间阅读完这本书,当然一天并不是指时时刻刻在看,而是做完家务事时跳着看的,总的来说这种书看得很轻松,因为里面大部分是例子,就像听故事般,没有压力。 看完书后我就在朋友圈里推荐了这本书,因为最近来咨询的企业都存在同一个问题,就是离市场和客户太远,喜欢...
評分在机场候机时看了一半,回到家看完另外一半。速度很快,因为结构实在太简单。 先在几个案例的导入之后,展示了论点:企业需要与消费者建立“共情”联系。(类似有效沟通中的同理心) 然后,无数支撑这个论点的案例铺天盖地而来。没有层次、没有分类,就这样用平行的案例...
Wired to Care pdf epub mobi txt 電子書 下載 2024