图书标签: 行为 思维 心理学
发表于2024-12-23
Sway pdf epub mobi txt 电子书 下载 2024
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway , renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).
Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.
Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.
奥瑞•布莱福曼(ORI BRAFMAN)
管理思想家、作家兼企业家。他在微软、亚马逊、斯坦福商学院和哈佛商学院等处做过大量的演讲。他获有斯坦福商学院的MBA学位。现住在旧金山。
罗姆•布莱福曼(ROM BRAFMAN)
心理学家。他的心理学和个性课程曾获奖。现在他于帕洛阿尔托拥有一家高级私人心理咨询室。
这些行为心理学的书,第一本,会让人惊叹,后面,只会越来越让人觉得炒冷饭,关键是提出,如何解决这些陷阱吧。当然,这本书文笔很好
评分这些行为心理学的书,第一本,会让人惊叹,后面,只会越来越让人觉得炒冷饭,关键是提出,如何解决这些陷阱吧。当然,这本书文笔很好
评分great book and unique perspective that normal people won't see
评分这些行为心理学的书,第一本,会让人惊叹,后面,只会越来越让人觉得炒冷饭,关键是提出,如何解决这些陷阱吧。当然,这本书文笔很好
评分great book and unique perspective that normal people won't see
研究心理学和社会学的人对经济学总是有保留意见的。 经济学强调自私的理性人假设,心理学研究里有保留意见,他们说人经常会做出很不理性的事情,而且还会为所谓的非理性找到很多借口。在社会学研究里也有保留意见,他们说人经常做出无私的事情,并非是因为考虑回报而帮助别人...
评分第一遍读完这本书,感觉干货不多,主要是围绕“损失规避”和“价值归因”两方面写,例子特多,有些内容交叉了。但我仍然认为这是一本好书。一本好书不在乎它给你多少好东西,而在于它给你的都是精华。确实如此,本书虽啰嗦,却也将话题讨论地非常清楚。所以我写了一篇博文总结...
评分第一遍读完这本书,感觉干货不多,主要是围绕“损失规避”和“价值归因”两方面写,例子特多,有些内容交叉了。但我仍然认为这是一本好书。一本好书不在乎它给你多少好东西,而在于它给你的都是精华。确实如此,本书虽啰嗦,却也将话题讨论地非常清楚。所以我写了一篇博文总结...
评分因为央视的《读书》推荐,选择买这个书。 虽然书背后的指导分类为经济学.普及读物,但我认为归类为心理学大概更好,虽然,书中极多的事例与经济以及管理极为密切。 作者认为,在一个数据越来越理性的时代,人们依然会被各种非理性的因素所左右。厌恶损失、牵累、价值...
评分最近很迷刘未鹏,于是在他推荐的豆列中寻了一本书《摇摆》。工作很忙,前前后后读了一个多月才读完,由于我也并不是很会写书评或是读后感,这里只能摘抄+感悟混杂一起写一下,一方面给自己加深印象,另一方面也为以后的快速回忆留足原料。 《摇摆,难以抗拒的非理性诱惑》是由...
Sway pdf epub mobi txt 电子书 下载 2024