Chinese Multinationals pdf epub mobi txt 电子书 下载 2024


Chinese Multinationals

简体网页||繁体网页
Jean-Paul Larcon
World Scientific Publishing Company
2008-10-22
300
$32.00
paperback
9789812835598

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发表于2024-11-25

Chinese Multinationals epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Chinese Multinationals epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Chinese Multinationals pdf epub mobi txt 电子书 下载 2024



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This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.

The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Contents:Corporate Strategies of Chinese Multinationals (Z-M Jin); China's Go Global Policy (Z-X Li); China's Outward Foreign Direct Investment (Z-X Li); The Internationalization Process of Chinese Multinationals (R-P Kang); International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL (Z-H Hu & G Wang); Technology-Based Competition and Chinese Multinationals (J-P Lar&#x00E7on & G Barr&#x00E9); Innovation and Knowledge Transfer in Chinese Multinationals (D-H Li); Corporate Culture and Organization of Chinese Multinationals (Y-H Wang); Chinese Multinationals and Global Value Chains Lenovo (F Duhamel); Alliances, Joint-Ventures and Chinese Multinationals (P Dussauge).

Chinese Multinationals 下载 mobi epub pdf txt 电子书

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