"Analyzing Media Messages: Using Quantitative Content Analysis in Research" provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
具體描述
讀後感
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用戶評價
之前content analysis的教材：無恥標為已讀。
评分北卡訪學時，上Riffe教授內容分析課的教材。對於媒體信息的內容分析做瞭清晰的闡釋，並且用到很多新媒體Facebook，Twitter的案例。
评分之前content analysis的教材：無恥標為已讀。
评分北卡訪學時，上Riffe教授內容分析課的教材。對於媒體信息的內容分析做瞭清晰的闡釋，並且用到很多新媒體Facebook，Twitter的案例。
评分北卡訪學時，上Riffe教授內容分析課的教材。對於媒體信息的內容分析做瞭清晰的闡釋，並且用到很多新媒體Facebook，Twitter的案例。
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