Breaking Up America pdf epub mobi txt 电子书下载 2024

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Joseph Turow

University Of Chicago Press

1998-12-15

242

USD 21.00

Paperback

9780226817507

图书标签: politics consumerism communication ORIGINAL-EDITION COMMUNICATION

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发表于2024-11-08

Breaking Up America epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Breaking Up America pdf epub mobi txt 电子书下载 2024

图书描述

A study of target marketing, this text exposes the advertising industry and its strategies for homing in on the American consumer. Combining analysis of contemporary practices with an historical perspective, it traces the shift that began in the mid-1970s when advertisers rejected mass marketing in favour of ever more aggressive target marketing. The text shows how advertisers feature America as a nation that is breaking up. The advertising and media industries have understood, and then responded to, the profound sense of division and self-absorption among Americans. It shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity and lifestyles.

Breaking Up America 下载 mobi epub pdf txt 电子书