Breaking Up America

Breaking Up America pdf epub mobi txt 电子书 下载 2025

出版者:University Of Chicago Press
作者:Joseph Turow
出品人:
页数:242
译者:
出版时间:1998-12-15
价格:USD 21.00
装帧:Paperback
isbn号码:9780226817507
丛书系列:
图书标签:
  • politics 
  • consumerism 
  • communication 
  • ORIGINAL-EDITION 
  • COMMUNICATION 
  •  
想要找书就要到 小美书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

A study of target marketing, this text exposes the advertising industry and its strategies for homing in on the American consumer. Combining analysis of contemporary practices with an historical perspective, it traces the shift that began in the mid-1970s when advertisers rejected mass marketing in favour of ever more aggressive target marketing. The text shows how advertisers feature America as a nation that is breaking up. The advertising and media industries have understood, and then responded to, the profound sense of division and self-absorption among Americans. It shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity and lifestyles.

具体描述

读后感

评分

评分

评分

评分

评分

用户评价

评分

评分

评分

评分

评分

本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

© 2025 book.quotespace.org All Rights Reserved. 小美书屋 版权所有