" Hunch;" author Roy Rowan admits, "is an odious
word a horseplayer s or stock market plunger s
term, rife with imprecision and unpredictability"
But the most important step to success frequently
demands a daring intuitive leap, as some seventy-
five chief executives who control the destinies of
America s biggest corporations affirm in this
entertaining and instructive book.
Defined as "knowledge gained without rational
thought; intuition nevertheless has a traceable
biological base. This book explains how the intui-
tive mind organizes previous impressions, past
encounters, and relationships into a path that is
used by many of today s leaders in the daily course
of decision-making. The surprising revelations of
such CEOs as Edgar Bronfman, H. Ross Perot, Mary
Kay Ash, Roger Staubach, Donald Rumsfeld, Diane
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