Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Profession pdf epub mobi txt 电子书下载 2024

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简体网页||繁体网页

Eric Viardot

Artech House Publishers

2004-06

324

USD 85.00

Hardcover

9781580537001

图书标签: marketing high-tech_firms MKT English

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发表于2024-11-24

Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Profession epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Profession pdf epub mobi txt 电子书下载 2024

图书描述

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.

Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Profession 下载 mobi epub pdf txt 电子书