Essentials of Marketing Research (5 edition) pdf epub mobi txt 电子书下载 2024

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William G. Zikmund

South-Western College Pub

2012-2-3

480

224.95

Paperback

9781133190646

图书标签: MKT

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发表于2024-11-24

Essentials of Marketing Research (5 edition) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Essentials of Marketing Research (5 edition) pdf epub mobi txt 电子书下载 2024

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Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

Essentials of Marketing Research (5 edition) 下载 mobi epub pdf txt 电子书