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《國際商務英語》是北京科技大學經濟管理係列教材之一。我國加入世界貿易組織後，對外貿易快速發展，規模日益擴大。2007年，中國進齣口貿易總額占世界貿易總額的7.7％，居世界第3位，成為名副其實的對外貿易大國。經濟貿易的發展亟須大量的、有一定英語能力的外貿綜閤型人纔。編寫《國際商務英語》的目的在於使廣大讀者瞭解國際商務相關知識，掌握參與國際貿易必備的國際市場營銷分析能力與國際貿易實務操作能力，具備一定對外貿易的談判技巧。《國際商務英語》雖然是針對國際貿易專業的學生而編寫，但是由於內容具有普遍性，對參加自學考試的學生和其他從事或準備從事國際貿易的學生和人員來說，都非常有參考價值。

GLOBALLZATIONModule 1 INTRODUCTIONChapter 1 The Worm Renowned Banks 1.1 Citibank 1.2 Dai-Ichi Kangyo Bank 1.3 JPMorgan Chase 1.4 Bank of America 1.5 Barclays Bank 1.6 Hong Kong and Shanghai Banking 1.7 Bank of China 1.8 Bank of Montreal 1.9 Swiss Bank Corp 1.10 First Interstate Bancorp Reading Material Exercises Business Tip: Business MeetingChapter 2 International Economic Organizations 2.1 Comprehensive Economic Organizations 2.2 Organizations in Trade 2.3 Organization in Finance Reading Material Exercises Business Tip: Business LunchModule 2 INTERNATIONAL MARKETINGChapter 1 Introduction to Marketing Reading Material Exercises Business Tip: Making a Client WaitChapter 2 Analysis, of Market Environment 2.1 Background of Market Environment 2.2 Relevant Knowledge Reading Material Business Tip. Learn About the Art of GiftingChapter 3 Market Research 3.1 Pre-knowledge 3.2 Theory of Marketing Business Tip: Express Yourself through Your Business CardChapter 4 Market Segmentation, Targeting and Positioning 4.1 Introduction 4.2 Relevant Knowledge Reading Material Exercises Business Tip. Negotiating TipChapter 5 The Marketing Mix 5.1 4P' s 5.2 Promotional MixChapter 6 Channels of Distribution 6.1 Channels of Distribution 6.2 Wholesaling Business Tip- Conversational TipChapter 7 Marketing for E-commerce 7.1 Marketing for E-commerce 7.2 Relevant Knowledge Reading MaterialModule 3 PRACTICE OF INTERNATIONAL BUSINESSChapter 1 Establishing Business Relations 1.1 Pre-knowledge 1.2 Correspondence 1.3 Dialogues Exercises Reading MaterialChapter 2 Inquiries and Offers 2.1 Pre-knowledge 2.2 Correspondence 2.3 Dialogues Exercises Reading MaterialChapter 3 Price 3.1 Pre-knowledge 3.2 Correspondence 3.3 Dialogues Exercises Reading MaterialChapter 4 Shipment 4.1 Pre-knowledge 4.2 Correspondence 4.3 Dialogues Exercises Reading MaterialChapter 5 Insurance 5.1 Pre-knowledge 5.2 Correspondence 5.3 Dialogues Exercises Reading MaterialChapter 6 Terms of Payment 6.1 Pre-knowledge 6.2 Correspondence 6.3 Dialogues Exercises Reading MaterialChapter 7 Conclusion of Business 7.1 Pre-knowledge 7.2 Correspondence 7.3 Dialogues ExercisesModule 4 BUSINESS CONTRACT MAKINGChapter 1 Concept of Business Contract 1.1 Theory of Business Contract 1.2 Relevant Knowledge Reading Material ExercisesChapter 2 Tips for a Business Contract 2.1 Tips to Create Business Contract 2.2 Tips for Business Contract Drafting 2.3 Tips for Business Contract Reviewing 2.4 Tips for Business Contract Negotiating 2.5 Tips for Business Contract Signing Exercises Reading Material參考答案參考文獻
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