GLOBALLZATIONModule 1 INTRODUCTIONChapter 1 The Worm Renowned Banks 1.1 Citibank 1.2 Dai-Ichi Kangyo Bank 1.3 JPMorgan Chase 1.4 Bank of America 1.5 Barclays Bank 1.6 Hong Kong and Shanghai Banking 1.7 Bank of China 1.8 Bank of Montreal 1.9 Swiss Bank Corp 1.10 First Interstate Bancorp Reading Material Exercises Business Tip: Business MeetingChapter 2 International Economic Organizations 2.1 Comprehensive Economic Organizations 2.2 Organizations in Trade 2.3 Organization in Finance Reading Material Exercises Business Tip: Business LunchModule 2 INTERNATIONAL MARKETINGChapter 1 Introduction to Marketing Reading Material Exercises Business Tip: Making a Client WaitChapter 2 Analysis, of Market Environment 2.1 Background of Market Environment 2.2 Relevant Knowledge Reading Material Business Tip. Learn About the Art of GiftingChapter 3 Market Research 3.1 Pre-knowledge 3.2 Theory of Marketing Business Tip: Express Yourself through Your Business CardChapter 4 Market Segmentation, Targeting and Positioning 4.1 Introduction 4.2 Relevant Knowledge Reading Material Exercises Business Tip. Negotiating TipChapter 5 The Marketing Mix 5.1 4P' s 5.2 Promotional MixChapter 6 Channels of Distribution 6.1 Channels of Distribution 6.2 Wholesaling Business Tip- Conversational TipChapter 7 Marketing for E-commerce 7.1 Marketing for E-commerce 7.2 Relevant Knowledge Reading MaterialModule 3 PRACTICE OF INTERNATIONAL BUSINESSChapter 1 Establishing Business Relations 1.1 Pre-knowledge 1.2 Correspondence 1.3 Dialogues Exercises Reading MaterialChapter 2 Inquiries and Offers 2.1 Pre-knowledge 2.2 Correspondence 2.3 Dialogues Exercises Reading MaterialChapter 3 Price 3.1 Pre-knowledge 3.2 Correspondence 3.3 Dialogues Exercises Reading MaterialChapter 4 Shipment 4.1 Pre-knowledge 4.2 Correspondence 4.3 Dialogues Exercises Reading MaterialChapter 5 Insurance 5.1 Pre-knowledge 5.2 Correspondence 5.3 Dialogues Exercises Reading MaterialChapter 6 Terms of Payment 6.1 Pre-knowledge 6.2 Correspondence 6.3 Dialogues Exercises Reading MaterialChapter 7 Conclusion of Business 7.1 Pre-knowledge 7.2 Correspondence 7.3 Dialogues ExercisesModule 4 BUSINESS CONTRACT MAKINGChapter 1 Concept of Business Contract 1.1 Theory of Business Contract 1.2 Relevant Knowledge Reading Material ExercisesChapter 2 Tips for a Business Contract 2.1 Tips to Create Business Contract 2.2 Tips for Business Contract Drafting 2.3 Tips for Business Contract Reviewing 2.4 Tips for Business Contract Negotiating 2.5 Tips for Business Contract Signing Exercises Reading Material参考答案参考文献
· · · · · · (收起)