具体描述
How do you manage electronic commerce? What is the technology behind electronic commerce? Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice. Highlights *Provides a clear overview of what electronic commerce is all about. *Specifies the business uses and technology directions of the World Wide Web *Clarifies management issues facing Internet Service Providers. *Explains firewalls, transaction security, and electronic payment methods. *Describes electronic commerce applications and challenges in banking, retailing, and publishing. *Covers electronic commerce applications internally within the corporation -- supply-chain management, manufacturing, and finance. 0201880679B04062001
作者简介
目录信息
读后感
评分
评分
评分
评分
用户评价
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.quotespace.org All Rights Reserved. 小美书屋 版权所有