C~iA， R ONE，<br > Positioning Yourself<br > for Success<br >WHEN i SPEAK (If highly successful people， I m not referring<br >to people who inherited their wealth or people whose lot-<br >tery ticket happened to hit. Rather， I m talking about peo-<br >ple like you and me who are responsible for their own<br >success--however each of us chooses to define success. In<br >doing the research for this book， whenever I talked to<br >others about highly successful people， the comment I heard<br >most oftcn was something like， "Wow! That person really<br >has what it takes."<br > In almost all cases， the characteristics that seemed to<br >separate these highly successful people from the masses<br >was a magical quality called "it." Everyone was quick to<br >point out that highly successful people possessed this qual-<br >ity， but no one could explain to me what "it" was.<br > As I pressed for specifics， I found the answers fell into<br >three categories. The first category was that these highly<br >successful people have an amazing ability to draw other<br >people t~~ them--a magnetic personality， if you will. In<br >
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