Few financial endeavors have occupied the time of more
men over more years with．1ess Success than attempting to
“beat the market．’’So many have tried and failed that it has
become popular，especially in academic circles，to believe
that no one can consistently outperform the averages．
Nothing could be further from the truth!
Granted，everyone cannot beat the market．．．simply
because everyone／s the market．But that does not preclude
the possibility that some investors，utilizing more sophisti-
cated approaches than the public at large，can eamabove
average returns on their investments．To do SO，however．
requires the development of a logical investment strategy
which takes advantage of the very weaknesses that deny
superior returns to most investors．
As a prelude to increased stock market profits，it is necesary to reject the concept that chance alone governs who
wins and who loses on Wall Street，while recognizing that
most speculators who seek a get-rich-quick solution will end
up instead among the big losers．
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