Strategies for Electronic Commerce on Internet電子商務與因特網的戰略

Strategies for Electronic Commerce on Internet電子商務與因特網的戰略 pdf epub mobi txt 電子書 下載2025

出版者:
作者:Lucas, Henry C.
出品人:
頁數:279
译者:
出版時間:2003-2
價格:198.00元
裝幀:
isbn號碼:9780262621731
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This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

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