Strategies for Electronic Commerce on Internet电子商务与因特网的战略

Strategies for Electronic Commerce on Internet电子商务与因特网的战略 pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Lucas, Henry C.
出品人:
页数:279
译者:
出版时间:2003-2
价格:198.00元
装帧:
isbn号码:9780262621731
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This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

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