Not Born Yesterday pdf epub mobi txt 電子書下載 2025

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Hugo Mercier

Princeton University Press

2020-1-28

384

USD 29.95

Hardcover

9780691178707

圖書標籤: 英文心理學科普思維精英日課書單萬維鋼英文原版

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发表于2025-01-23

Not Born Yesterday epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2025

Not Born Yesterday pdf epub mobi txt 電子書下載 2025

圖書描述

Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we’re pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion—whether by religious leaders, politicians, or advertisers—fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong.

Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures—when we accept false confessions, spread wild rumors, or fall for quack medicine—are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility.

Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.

Not Born Yesterday 下載 mobi epub pdf txt 電子書

著者簡介

Hugo Mercier is a cognitive scientist at the Jean Nicod Institute in Paris and the coauthor of The Enigma of Reason. He lives in Nantes, France. Twitter @hugoreasoning