图书标签: 经济学 音乐产业 Krueger B. Alan
发表于2024-12-25
Rockonomics: What the Music Industry Can Teach Us About Economics (and Our Future) pdf epub mobi txt 电子书 下载 2024
Alan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry, from rock artists to music executives, from managers to promoters, as a way in to explain the principles of economics, and the forces shaping our economic lives.As economists recognize, the music industry is often a leading indicator of today's economy; it is among the first to be disrupted by the latest wave of technology, and examining the ins and outs of how musicians create and sell new songs and plan concert tours offers valuable lessons for what is in store for businesses and employees in other industries that are struggling to adapt. Drawing on interviews with leading band members, music executives, managers, promoters, and using the latest data on revenues, royalties, tour dates, and merchandise, Rockonomicstakes readers backstage to show how the music industry really works--who makes money and how much, and how the economics of the music industry has undergone a radical transformation during the last twenty years.Before digitalization and the ability to stream music over the Internet, rock musicians made the bulk of their income from record sales. Today, income from selling songs has plummeted, even for superstars like Taylor Swift; the real money nowadays is derived from concert sales. In 2016, for example, Billy Joel earned $212.4 million from his live performances, and less than $1 million from record sales and streaming. Even Paul McCartney, who has written and recorded more number one songs than anyone in music history, today, earns 93 percent of his income from live concerts. Krueger tackles common questions: How does a song become popular? And how does a new artist break out in today's winner-take-all economy?
Rationalizing what seems cannot be rationalized. A good read for people tiptoed in music business.
评分才知道作者去年春天来过北京..专门分享这本书;为什么数据公开的网站打不开,已经排除墙;票务二级市场确实蛮有趣,顿时想到各大音乐节的黄牛们(scalpers,话说英文更形象啊,“拨人头皮”),Taylor Swift还是定价理论实践先驱哇;学过经济学原理的都能看懂,蛮通俗,贴近现实数据很新,TS真实商业大亨;经济学原理就应该用这本书,供求定价福利外部性产权交易成本这些“难题”都有涉及,在互联网时代确实对很多行业都有启示性意义
评分才知道作者去年春天来过北京..专门分享这本书;为什么数据公开的网站打不开,已经排除墙;票务二级市场确实蛮有趣,顿时想到各大音乐节的黄牛们(scalpers,话说英文更形象啊,“拨人头皮”),Taylor Swift还是定价理论实践先驱哇;学过经济学原理的都能看懂,蛮通俗,贴近现实数据很新,TS真实商业大亨;经济学原理就应该用这本书,供求定价福利外部性产权交易成本这些“难题”都有涉及,在互联网时代确实对很多行业都有启示性意义
评分才知道作者去年春天来过北京..专门分享这本书;为什么数据公开的网站打不开,已经排除墙;票务二级市场确实蛮有趣,顿时想到各大音乐节的黄牛们(scalpers,话说英文更形象啊,“拨人头皮”),Taylor Swift还是定价理论实践先驱哇;学过经济学原理的都能看懂,蛮通俗,贴近现实数据很新,TS真实商业大亨;经济学原理就应该用这本书,供求定价福利外部性产权交易成本这些“难题”都有涉及,在互联网时代确实对很多行业都有启示性意义
评分才知道作者去年春天来过北京..专门分享这本书;为什么数据公开的网站打不开,已经排除墙;票务二级市场确实蛮有趣,顿时想到各大音乐节的黄牛们(scalpers,话说英文更形象啊,“拨人头皮”),Taylor Swift还是定价理论实践先驱哇;学过经济学原理的都能看懂,蛮通俗,贴近现实数据很新,TS真实商业大亨;经济学原理就应该用这本书,供求定价福利外部性产权交易成本这些“难题”都有涉及,在互联网时代确实对很多行业都有启示性意义
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Rockonomics: What the Music Industry Can Teach Us About Economics (and Our Future) pdf epub mobi txt 电子书 下载 2024