Direct Marketing in Practice (Chartered Institute of Marketing) pdf epub mobi txt 电子书 下载 2024


Direct Marketing in Practice (Chartered Institute of Marketing)

简体网页||繁体网页
Matthew Housden
Butterworth-Heinemann
2001-12-15
360
USD 47.95
Paperback
9780750624282

图书标签: market  biz  [pdf]   


喜欢 Direct Marketing in Practice (Chartered Institute of Marketing) 的读者还喜欢




点击这里下载
    


想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-23

Direct Marketing in Practice (Chartered Institute of Marketing) epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Direct Marketing in Practice (Chartered Institute of Marketing) epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Direct Marketing in Practice (Chartered Institute of Marketing) pdf epub mobi txt 电子书 下载 2024



图书描述

"Direct Marketing in Practice" is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; maximise the impact, efficiency and return on investment of your activities; evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find "Direct Marketing in Practice" an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area. It shows how to plan and implement effective direct marketing campaigns. It is a practical manual full of insider-tips on lifting response rates. It includes best practice cases from blue chip companies.

Direct Marketing in Practice (Chartered Institute of Marketing) 下载 mobi epub pdf txt 电子书

著者简介


图书目录


Direct Marketing in Practice (Chartered Institute of Marketing) pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

用户评价

评分

评分

评分

评分

评分

读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价

Direct Marketing in Practice (Chartered Institute of Marketing) pdf epub mobi txt 电子书 下载 2024


分享链接









相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 qciss.net All Rights Reserved. 小哈图书下载中心 版权所有