Marketing in a Nutshell pdf epub mobi txt 电子书下载 2024

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Mike Meldrum

Butterworth-Heinemann

2007-03-08

320

USD 32.95

Paperback

9780750681339

图书标签: market biz [pdf]

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发表于2024-11-09

Marketing in a Nutshell epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing in a Nutshell pdf epub mobi txt 电子书下载 2024

图书描述

Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors marketing know-how and expert insights accessible to all.

*Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice

*Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques

*Credible and expert marketing insights from leading marketing consultants especially for non-specialists

Marketing in a Nutshell 下载 mobi epub pdf txt 电子书